Employer Branding: Building Your Reputation as a Top Employer
Employer branding is all about shaping and steering how people – both inside and outside your company – view you as an employer. It’s a dynamic mix of your corporate culture, values, work environment, perks, and overall employee experience. Basically, it’s how you show the world (and your team) what makes working for your company awesome.
Why Should You Care About EMPLOYER BRANDING?
Lower Recruitment Costs
A killer employer brand can cut your recruitment costs by up to 43%. You’ll save on hiring while also looking like the coolest place to work. Win-win, right?
Attract Top Talent
Nail your employer brand, and you’ll attract 50% more high-quality candidates. FYI: 75% of job seekers will check your company’s reputation before even thinking about applying – so let’s make sure you’re looking good!
Employee Retention
Here’s the deal: 84% of employees would switch jobs if they found a company with a better reputation. A positive employer brand keeps your people happy, engaged, and less likely to look for the door.
Data-Driven Employer Branding: Our Secret Sauce
At Follow The Yellow, we’ve developed a Data-Driven Employer Branding strategy that gives you the full picture of how potential and current employees perceive your company. We don’t just guess – we analyze real data, including online reviews, social media chatter, and employee feedback to help you build a brand that resonates.
Our AI tools break down all the info, so we can create a custom FTY Employer Branding Map for your business. This is your roadmap to becoming an employer of choice.
Here’s What Our Data-Driven Approach Can Do for You:
In-Depth Surveys: We gather valuable insights into how your company is viewed by both your team and potential hires.
Ready to build an employer brand that everyone’s talking about? Let’s get started!
Tailored Strategies: We help you create a unique strategy that boosts employee satisfaction, strengthens internal and external communication, and makes your brand stand out.
Happier Employees: With actionable steps, we ensure your employees feel valued and proud to be part of your company.
Authentic Messaging: We help align your internal and external messaging, so what you promise to future hires matches the reality inside the company.