Firstly, let’s clarify what HR means!
In recent years, the profession has expanded beyond conducting job interviews and recruitment because it’s not only about acquiring employees but also retaining them. That’s why those working in the HR department focus on employer branding, which involves building the company’s brand, ensuring the comfort of subordinates, and fostering their connection to the business.
And what exactly is PR?
PR, in short, refers to conscious, coordinated communication and the channeling of appropriate messages. It encompasses all methods by which a company engages with its audience.
Teamwork makes the dream work
As with any cliché, truth lies within – a well-selected, committed, and talented team is essential for business growth. Following the explanations above, it’s perhaps not a question of how the techniques used by PR can “sell” a company to young talents. A robust PR strategy contributes to establishing a positive image of an organization. By strongly conveying the desired messages and selectively addressing the audience through appropriate channels, we project a consistent, clear, and unified image. This, in turn, helps attract and retain the right employees.
How can we help?
Of course, these strategies can vary depending on the size of the companies. In our experience, the more extensive an organization is, the more challenging it is to coordinate channels, as often communication from multiple departments needs to be brought under one roof. In a global company, for example, the geographical distance between centers complicates the planning and coordination processes even more. It’s important for us to not further fragment our clients’ communication but rather assist them in consolidating it, understanding various platforms and messaging systems. This way, we can maintain consistent communication even across countries.